What is SWOT Analysis

SWOT analysis and examples. A SWOT analysis is a management and market mechanism or tool that evaluates the company and organization management, strategic and competitive position. SWOT stands for Strength, Weakness, Opportunities, and Threats. Any organization modernly operating today is governed by its corporate philosophy. Company philosophy defines the goals, values, missions, and motto of the company. Why an organization exists and its desired goals to be attained in the long and short run.

Who Uses SWOT Analysis?

The techniques are commonly used by the public sector companies, but today because of the need for adaptation of new public management, as opposed to traditional models of public administration. Public sector and government-based institutions implement Swot analysis, to measure market position, and the threats, which helps interoperate in line with the government’s policies. Derive long-term goals to be archived and measure output, and impact of planned strategies.

If any company has established good customer relations that are noted to be its strength. While some organizations might find the weakness, to be poor delivery of services. Maybe time it takes to reach customers due to poor transport. Hence the organization evaluates its options to come up with ways of meeting targets efficiently.

SWOT Analysis And Examples

SWOT Analysis And Examples

Here’s how to apply Swot analysis and examples for any business or organization: First rule when doing a Swot analysis of a company example. Draw and outline the strength of your company. Then move to the weakness, opportunities.

Next, find major and minor opportunities. Do they align with the organization’s goals? Then analyze threats to both your company. Threats can be local and external. Knowing threats helps develop and way to mitigate and control threats for our business.

Ways to control threats include avoiding, mitigating, and transferring. For instance, if a threat targets the current operation. For example an economic meltdown, or loss of value for a product. Then the best way would be not to purchase that product you intend to sell. But this can only be possible after discovering whats’ really a threat to your business.


For instance, take into consideration you have a company that deals in the supply of medicine. SWOT analysis and examples for any of the company’s strengths could be tolerance and free entry to the market. Again another strength is if the government does not interfere in the markets and allows for laws of demand and supply to determine the prices of goods.

Thirdly location of your company and the type of drug supply. Products on demand, for instance, have been the major supplier of the Coronavirus vaccine. That’s your strength because at this time no one has managed to do it and it gives your company a competitive advantage.


During Swot analysis, weakness relates to anything that hinders the efficiency and effectiveness of an organization. Common examples are poor delivery of services, lack of communication within the organization, and product quality not meeting customer needs.

Weakness in marketing strategies and promotion. SWOT analysis and examples for weakness come if you can find anything that’s affecting the growth, effectiveness, and efficiency of your company. That’s an example of weakness during Swot analysis.


Opportunities: These are major factors an organization discovers, that will improve its strategic position and competitiveness of the business. One opportunity can be a new product on the market, hence it means you have found an opportunity to generate more income.

Remember, scarcity creates demand. An opportunity can be that you are the only company that branches to become multinational. For instance, if most operations had been locally based. Carrying out operations globally creates opportunities to have foreign business partners, and workers and boost output for products to increase in sales.


Finally analyze threats to both your company, mission, and goals. Remember, threats can be local and external. Internal threats can be people and poor performance of staff. Misuse of resources whilst not yielding returns on profit. External threats include law, the government in case of a new policy, and other businesses supplying similar products to your company. Change in demand for a product, customer preference, economic factors, such as inflation, etc.

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zoritoler imol
zoritoler imol
1 year ago

you have a great blog here! would you like to make some invite posts on my blog?

Would love your thoughts, please comment.x
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