SWOT Analysis And Examples
SWOT Analysis And Examples

SWOT analysis and examples. SWOT analysis is a management and market mechanism or tool that evaluates the companies and organization management, strategic and competitive position. SWOT stands for Strength, Weakness, Opportunities and Threats. Any organization modernly operating today is governed by its corporate philosophy. Company philosophy, defines the goals, values, missions and motto of the company. Why an organization exists and its desired goals to be attained in the long and short run.

Who Uses SWOT Analysis?

The techniques commonly used by the public sector companies,but today because of the need for adaptation of new public management, as opposed to traditional models of public administration. Public sector and government based institutions implement Swot analysis, to measure market position, the threats, helps interoperate in line with the governments policies. Derive long term goals to be archived and measure output, and impact of planned strategies.

If any company has established good customer relations that noted to be its strength. While some organizations might find the weakness, been poor delivery of services. Maybe time it takes to reach customers due to poor transport. Hence the organization evaluates its options to come up with ways of meeting targets efficiently.

SWOT Analysis And Examples

SWOT Analysis And Examples

Here’s show to apply Swot analysis and examples for any business or organization: First rule when doing Swot analysis of a company example. Draw and outline the strength of your company. Then move to the weakness, opportunities.

Next find major and minor opportunities. Do they align with the organizations goals? Then analyze threats to both your company. Threats can be locally and external. Knowing threats helps develop and way to mitigate and control threats for our business.

Ways to control threats, includes avoid, mitigate and transferring. For instance if a threat targets the current operation. For example an economic melt down, or loss of value for a product. Then the best way would be not to purchase that product you intend to sale. But this can only be possible after discovering whats’ really a threat to your business.


For instance take into consideration you have a company that deals in supply of medicine. SWOT analysis and examples for any of the companies strength could be tolerance and free entry to market. Again another strength is if government does not interfere in the markets and allows for laws of demand and supply determine prices of goods.

Thirdly location of your company and type of drug supplied. Products on demand,for instance been the major supplier of the Corona virus vaccine. That’s your strength because at this time no one has managed to do it and it gives your company competitive advantage.


During Swot analysis, weakness relates to anything that hinders the efficiency and effectiveness of an organization. Common examples, been poor delivery of services, lack of communication withing the organization, product quality not meeting customer needs.

Weakness in marketing strategies and promotion. SWOT analysis and examples for weakness, comes if you can find anything that’s affecting the growth, effectiveness and efficiency of your company. That’s an example of weakness during Swot analysis.


Opportunities: These are major factors an organization discovers, will improve there strategic position and competitiveness of the business. Opportunities can be new product on the market,hence it means you have found an opportunity to generate more income.

Remember, scarce creates demand. Opportunities can be you been only company that branches to become multinational. For instance if most operations had been locally based. Carrying out operations globally creates opportunities to have foreign business partners, workers and boost output for products to increase in sales.


Finally analyze threats to both your company, mission and goals. Remember, threats can be locally and external. Internal threats can be people, poor performance of stuff. Misuse of resources whilst not yielding returns on profit. External threats include, law, the government in case of a new policy, other business supplying similar products to your company. Change in demand of a product, customer preference, economic factors, such as inflation etc.


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